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Analytics

Unpacking Meta’s Data Restrictions – The Latest Insights (Part 2)

The world of privacy in advertising is undergoing significant shifts, with 2025 marking a pivotal year for stricter regulations. As privacy concerns continue to dominate the global landscape, companies like Meta are stepping up their efforts to ensure that their advertising tools are in line with these changes. For instance, Google’s introduction of the Digital Markets Act (DMA) consent requirements last year had a similar impact, reshaping the way data is handled across digital platforms.

April 8, 20255 min read
Analytics

The evolving privacy world for advertising: Meta’s new restrictions and what it means for you (Part 1)

The world of privacy in advertising is undergoing significant shifts, with 2025 marking a pivotal year for stricter regulations. As privacy concerns continue to dominate the global landscape, companies like Meta are stepping up their efforts to ensure that their advertising tools are in line with these changes. For instance, Google’s introduction of the Digital Markets Act (DMA) consent requirements last year had a similar impact, reshaping the way data is handled across digital platforms.

January 13, 20252 min read
Analytics

How we transitioned to Next-Gen BI

Twigeo's Analytics team recently transitioned from Tableau dashboard to Sigma BI. The transition allowed our marketers to dive into campaign performance independently and significantly improved the organization's efficiency.

October 30, 20245 min read
Newsletter

3 Things CMOs Need to Ask their SEM Team About Google Search

Google Search allows you to advertise your company, products, and services through user search queries. As a marketer, […]

August 7, 20242 min read
Newsletter

5 Mistakes advertisers make on Meta

Advertising correctly on Meta is crucial for businesses as it allows them to tap into a highly visual […]

August 7, 20242 min read
Announcements

Protecting our Community: Beware of Scams

We write this message as we hold the values of transparency and trust at the core of our […]

April 11, 20241 min read
Newsletter

The Future of Web Tracking

by Daijiro Yokota

March 11, 20242 min read
Newsletter

Narrative Ads – The top performing ad format

Have you ever felt like diving into TikTok is like a wild rollercoaster with too many loops and […]

January 3, 20243 min read
Analytics, Growth, Strategy

The Twigeo approach to Media Mix Modeling & planning for a secure future

The Challenge Our client, an international streaming challenger runs marketing campaigns across 10+ different channels, both online and […]

November 17, 20234 min read
Analytics, Growth, Strategy

Measure True Marketing Impact with Incrementality Experiments

Incrementality experiments is the gold standard of marketing measurement. Learn about the pros and cons of geo-based vs. user-level incrementality experiments from Twigeo's seasoned data science team, and start future-proofing your measurement.

October 31, 20233 min read
Growth, Newsletter, Strategy

Search ads: an unprecedented evolution

When you think search, what comes to mind? For most, large search engines like Google and Bing is the answer. Looking ahead, that’s evolving.

August 14, 20232 min read
Growth, Newsletter

The future of ads on Twitter & Threads

What is the future of ads on Twitter and Threads? The tweeting blue bird is laid to rest forever as the competition from Meta heats up.

August 4, 20232 min read
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