The Twigeo approach to Media Mix Modeling & planning for a secure future
đź’Ş The Challenge Our client, an international streaming challenger runs marketing campaigns across 10+ different channels, both online […]
Measure True Marketing Impact with Incrementality Experiments
Incrementality experiments is the gold standard of marketing measurement. Learn about the pros and cons of geo-based vs. user-level incrementality experiments from Twigeo's seasoned data science team, and start future-proofing your measurement.
Unlocking iOS App Campaigns Post-ATT
Twigeo's partnership with Meta and the adoption of Measurement 360 and GeoLift unleashed the true potential of iOS app campaigns in the post-ATT era, revolutionizing measurement accuracy and delivering impressive results for both the agency and its clients.
Move the Needle with Media Mix Modeling (MMM)
25% of your media budget is being misallocated. Here’s how you solve it amidst shifts in privacy settings.
Adopting an Annotation-Driven Culture
Organizations want to adopt a “data-driven” culture. But many are left with the question: “what to do next?”
The SKAN 4.0 Rundown
SKAN 4.0 brings us the most substantial measurement changes to Apple’s attribution system. Read on to know more.
Marketing Exploratory Data Analysis
Adopting a data exploration framework to avoid anxiety.