The world of privacy in advertising is undergoing significant shifts, with 2025 marking a pivotal year for stricter regulations. As privacy concerns continue to dominate the global landscape, companies like Meta are stepping up their efforts to ensure that their advertising tools are in line with these changes. For instance, Google’s introduction of the Digital Markets Act (DMA) consent requirements last year had a similar impact, reshaping the way data is handled across digital platforms.

The world of privacy in advertising is undergoing significant shifts, with 2025 marking a pivotal year for stricter regulations. As privacy concerns continue to dominate the global landscape, companies like Meta are stepping up their efforts to ensure that their advertising tools are in line with these changes. For instance, Google’s introduction of the Digital Markets Act (DMA) consent requirements last year had a similar impact, reshaping the way data is handled across digital platforms.

Twigeo's Analytics team recently transitioned from Tableau dashboard to Sigma BI. The transition allowed our marketers to dive into campaign performance independently and significantly improved the organization's efficiency.