The evolving privacy world for advertising: Meta’s new restrictions and what it means for you
The world of privacy in advertising is undergoing significant shifts, with 2025 marking a pivotal year for stricter regulations. As privacy concerns continue to dominate the global landscape, companies like Meta are stepping up their efforts to ensure that their advertising tools are in line with these changes. For instance, Google’s introduction of the Digital Markets Act (DMA) consent requirements last year had a similar impact, reshaping the way data is handled across digital platforms.
How we transitioned to Next-Gen BI
Twigeo's Analytics team recently transitioned from Tableau dashboard to Sigma BI. The transition allowed our marketers to dive into campaign performance independently and significantly improved the organization's efficiency.
Protecting our Community: Beware of Scams
We write this message as we hold the values of transparency and trust at the core of our […]
The Twigeo approach to Media Mix Modeling & planning for a secure future
The Challenge Our client, an international streaming challenger runs marketing campaigns across 10+ different channels, both online and […]
Measure True Marketing Impact with Incrementality Experiments
Incrementality experiments is the gold standard of marketing measurement. Learn about the pros and cons of geo-based vs. user-level incrementality experiments from Twigeo's seasoned data science team, and start future-proofing your measurement.