The Twigeo approach to Media Mix Modeling & planning for a secure future
💪 The Challenge Our client, an international streaming challenger runs marketing campaigns across 10+ different channels, both online […]
Measure True Marketing Impact with Incrementality Experiments
Incrementality experiments is the gold standard of marketing measurement. Learn about the pros and cons of geo-based vs. user-level incrementality experiments from Twigeo's seasoned data science team, and start future-proofing your measurement.
Unlocking iOS App Campaigns Post-ATT
Twigeo's partnership with Meta and the adoption of Measurement 360 and GeoLift unleashed the true potential of iOS app campaigns in the post-ATT era, revolutionizing measurement accuracy and delivering impressive results for both the agency and its clients.