
Move the Needle with Media Mix Modeling (MMM)
Our in-house data science and MMM wizard, Milosz Bolibrzuch, breaks down all things measurement.

We’re spilling the beans when it comes to Media Mix Modeling and the most efficient way to use it in your marketing practice. Milosz answers your burning questions – from “Why MMM is important to Marketers” to “What one can do to prepare for the inevitable shifts in privacy settings?”
Employee Spotlight: Milosz is the Senior Data Scientist and Business Unit Lead for Media Mix Modeling at Twigeo. He is a proud law-school dropout chasing his passion as a mathematician and measurement pro.
Listen to him as he takes you through the secret sauce for ensuring efficient implementation of the Media Mix Model in your marketing.
Curious to know why that’s important for you as a marketer? Press play to find out.
3 words: Expand your toolkit.
MMM + Tracking + Uplift studies = the full picture of marketing efforts
We’ll send you the latest trends in growth marketing, analytics and creatives — but never spam.