Marketing Trend #1
Analytics: Put your investigative hats on
Apple privacy changes sparked uncertainty in the marketing industry, but we built and adopted a future-proof measurement tool as optimists and proactive thinkers to get the full picture.
With this tool we are able to take deeper dives into data and analytics, setting the landscape up for future measurement competencies. Therefore, creating a measurement framework like the Mixed Media Model can be privacy safe as it doesn’t rely on user-level tracking.
Where does the market go from here?
2023 is the year to welcome and embrace a new phase of agile and adaptable measurement with MMM. Brands can leverage this statistical analysis of marketing with actionable insights into cross-channel marketing efforts.
Marketing Trend #2
Creative: Let your artistic juices flow
That’s why it is more important than ever to focus on creative excellence achieved through three simple steps:
Marketing Trend #3
ASO: Custom Product Pages
What are they?
Customized versions of your main product page in the App Store, highlighting the most relevant features to users.
Why are they important?
CPPs yield around a 10-15% better conversion rate than standard ASO pages. They also offer consistent messaging and product page design between the traffic source and landing page (think: an integration with paid campaigns).
What’s their benefit?
Performance data is available on the analytics dashboard. You will also be able to leverage unique URLs in Apple Search Ads and other install campaigns
Next, consider how you have interacted with Custom Product Pages and how you can leverage it for business growth, incentivizing your target audience to make a quick decision.
Looking ahead to 2023 with CPP
Promoting a personalized experience through CPPs effectively allows for an increased focus on improved customer engagement. This is highly relevant for companies focused on App marketing. In turn, enabling greater alignment between marketing and ASO operations, if done right will not only be geared toward future growth but also decrease CPIs.
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