FitOn
FitOn is a digital fitness app that offers unlimited workouts, taught by professional trainers. With over 5 million members and growing, it’s the perfect app to get your workout fix on the go.
How Twigeo broke CAC records for a global fitness app in less than 3 months
MoM CAC Improvement:
17
Program Investment Scaled by:
15
Within 3 Months Reduced CAC by:
15
What was the main challenge?
Prior to partnering with Twigeo, FitOn’s marketing efforts were experiencing an acquisition problem. Their blended marketing performance had not beaten the target CAC goal in 6 months and profitability was trending in the wrong direction.
How did we manage to overcome it?
- Budget reallocation: By reallocating budgets to initiatives that saw higher ROAS and to days that saw stronger demand, we maximized CAC efficiency.
- Unlocking creative winners: The Twigeo team found that User-Generated Content (UGC) drove the strongest top- and bottom of the funnel performance. Hence, we created testimonial-style influencer and non-influencer UGCs, while consistently testing and creating new concepts.
- Expansion to new audiences and countries: By expanding lookalike audiences and launching in new markets, the program grew dramatically while decreasing CAC levels.
A word from our client
“You guys just simply understand our business, thank you for the continued great work”
– Tyson Nguyen, FitOn’s VP of Growth Marketing
Let’s talk about how we can grow your business
Our team of experts are ready to chat and walk you through what we do.