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FitOn is a digital fitness app that offers unlimited workouts, taught by professional trainers. With over 5 million members and growing, it’s the perfect app to get your workout fix on the go.

How Twigeo broke CAC records for a global fitness app in less than 3 months

MoM CAC Improvement:


Program Investment Scaled by:


Within 3 Months Reduced CAC by:


What was the main challenge?

Prior to partnering with Twigeo, FitOn’s marketing efforts were experiencing an acquisition problem. Their blended marketing performance had not beaten the target CAC goal in 6 months and profitability was trending in the wrong direction.

How did we manage to overcome it?

  • Budget reallocation: By reallocating budgets to initiatives that saw higher ROAS and to days that saw stronger demand, we maximized CAC efficiency.
  • Unlocking creative winners: The Twigeo team found that User-Generated Content (UGC) drove the strongest top- and bottom of the funnel performance. Hence, we created testimonial-style influencer and non-influencer UGCs, while consistently testing and creating new concepts.
  • Expansion to new audiences and countries: By expanding lookalike audiences and launching in new markets, the program grew dramatically while decreasing CAC levels.

A word from our client

“You guys just simply understand our business, thank you for the continued great work”

– Tyson Nguyen, FitOn’s VP of Growth Marketing

Let’s talk about how we can grow your business

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