Swype is a low-cost Swiss telecom company who’s not afraid to push creative boundaries and try new things. Twigeo helps keep things fresh with louder, bolder and more imaginative concepts highlighting Swype’s USPs.
In the sea of competition, edgy graphics with bold and straight to the point messaging makes a difference.
Understanding the audience was key. What resonated well with them in the past campaigns was using short and simple messaging, bold typography and edgy yet fun visuals so we decided to turn it up a notch.
Getting more for less is a perfect way to sum up everything you get with Swype.
While saying yes to no is all about being rebellious like swype’s image.
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