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5 year partnership scaling to 800k+ paying digital subscribers. In a crucial tipping point for driving subscriber growth, Twigeo advised their product team on pricing strategy resulting in a 41% CAC improvement.

Unlocking subscriber growth with pricing strategy

Cost per Trial decrease:


Offer-Forward Copy CTR increase:


UGC Content engangement increase:


What was the main challenge?

While the bike hardware side has brand recognition, few consumers were aware of the app and its accessible price point.

How did we manage to overcome it?

Run price-focused promos, use UGC to make the brand more approachable, and celebrate new classes with cross-platform launches.

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