Geo Lift by Twigeo: Your best tool to measure your true marketing impact.
The accurate, unbiased, and a fast way to validate how effective your marketing campaigns are.
Trusted by the world’s most impactful brands
Selected partners and selected brands
Geo Lift reveals the true amount of conversions driven by your ads
How Our Geo Lift Test Works
Using our synthetic control method, we divide parts of a country into a test and control group and compare the two to accurately determine the number of conversions driven by marketing campaigns.
The true user acquisition costs across your client's channels
The results of Geo Lift By Twigeo has guided companies to re-allocate hundred of millions of advertising dollars to channels where they can gain more impact.
Our unique Industry-leading method
Geo Lift by Twigeo leverages a blend of bayesian statistics with the synthetic control method that drives unmatched accuracy. This is achieved by creating a counterfactual (alternative reality) of what would have happened in the test locations if no ads would have been live there. Actual conversions in the test locations are then compared to this alternative reality to understand the true incrementality of the specific marketing tactic.
Your trusted industry leading partner
What Geo Lift solves
Are you wasting money bidding on your own brand terms?
Validate how effective your paid social campaigns are at driving incremental growth. Are you over- or underestimating the true performance?
Understand how effective your awareness campaigns are at driving brand awareness that lead to bottomline revenue.
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Testimonials
Head of Digital Marketing, Viaplay
With this new measurement tool we can be more efficient in our budget allocation between channels and in the funnel. It will also give us a clearer picture of the importance of marketing in all stages of our business.”
Head of Digital Marketing, Viaplay
With this new measurement tool we can be more efficient in our budget allocation between channels and in the funnel. It will also give us a clearer picture of the importance of marketing in all stages of our business.”
Head of Digital Marketing, Viaplay
With this new measurement tool we can be more efficient in our budget allocation between channels and in the funnel. It will also give us a clearer picture of the importance of marketing in all stages of our business.”
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