Leverage the power of TikTok to scale your growth
When our clients implement TikTok it quickly becomes one of their top performing channels. With the winning formula of the right creative framework, world class content and incrementality beyond TikTok’s own measurement you can also leverage the full power of TikTok.
Insights and learnings from our TikTok campaigns
- Content is king and it’s all about having the right creative framework with a storytelling approach where the devil lies in the details to optimize each part of the story from the right hook to a powerful CTA.
- Creator generated content in the form of UGC ads or Influencer Marketing is what has the most impact to drive maximum growth.
- Measure what matters – incrementality. Only looking at TikTok’s official measurement will not give you the true impact of the channel. Our clients have been able to see up to 500% increase in sales based on the true incrementality of the channel
Our approach to TikTok
It’s important to be equipped with the best possible creatives in order to get the most impact on TikTok. We believe in creating content that is relatable, that uses the unique Twigeo Creative Framework and where we quickly can iterate on and optimize each piece of content. The power of measuring true incrementality combined with strong creatives is how you can achieve success on TikTok.
What you can expect from a Twigeo TikTok Campaign?
Why use TikTok?
With over 1 billion active users globally, TikTok creates an opportunity to reach a diverse and tech-savvy audience of all ages. With its algorithm-driven “For You” page, it’s easy to get your content in front of potential customers. Our experts in growth and content creation can help you get your message across.
What’s unique about the TikTok platform?
The key to success on TikTok is authenticity. The aim should be to create short, engaging videos with music and effects that speak honestly about your product or service. The ads on TikTok shouldn’t look like ads but rather native content.
TikTokers co-create in unique ways, sparking powerful brand moments for the pure joy of it. Entertaining, educating and staying inclusive is what it’s all about. Building your community means knowing your audience and how to engage with them in meaningful ways.
Following or starting trends
Leveraging emerging trends or starting your own is a great way to get recognized. We can help you stay on top of the latest trends and find ways to creatively express your message in a way that feels native to the platform.
How we can help you succeed on tiktok
Our designers and creative strategists can take you from concept to creation or collaborate with your in-house team to find solutions best suited to your particular product. We’ll make sure your tone of voice and method of communication is on-brand and TikTok friendly.
Creators are the lifeblood of TikTok and help bring storytelling to a whole new level. Bring your own creators and influencers or enlist the help of Twigeo. We can help source creators and influencers to fit any budget and in any region.
A big part of using TikTok as a channel is the ability to test, analyze and constantly improve upon creatives to make sure you’re getting the optimal results and the best possible ROAS. We’ll help build a framework for testing that will boost conversions and reduce costs.