Case Study: Natural Cycles

October 29, 2017


The only certified contraceptive app.



Launch and scale subscriber numbers for Natural Cycles globally. Establish them as an effective method of contraception. Education, brand establishment and growth.

Approach & Execution

Helped set up tracking, defined KPIs and target markets. Branding via reach and frequency campaigns. Website conversion campaigns via web & mobile. App install campaigns. Retargeting and re-engagement campaigns. Executed and delivered growth results and reached goals well above targets.


April 2017 – Ongoing

Other cases