Case Study: Natural Cycles


The only certified contraceptive app.



Launch and scale subscriber numbers for Natural Cycles globally. Establish them as an effective method of contraception. Education, brand establishment and growth.

Approach & Execution

Helped set up tracking, defined KPIs and target markets. Branding via reach and frequency campaigns. Website conversion campaigns via web & mobile. App install campaigns. Retargeting and re-engagement campaigns. Executed and delivered growth results and reached goals well above targets.


April 2017 – Ongoing

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