Case Study: Spotify

January 8, 2017

 

The world’s largest music streaming service with over 40 million paying user in 50 countries.

 

Objective

Accelerate subscriber growth by converting both new and existing users

 

Approach & execution

We ran digital marketing campaigns across 40 markets simultaneously. For campaigns of this scale, we created custom-made reporting updated in real time based on Spotify’s key KPI’s. Additionally, we executed banner designs for all markets, channels and offer types.

 

Results

ROI positive campaigns in all 40 markets
Generated tens of thousand daily subscribers
Over 4 billion impressions delivered and counting…

 
 

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