Case Study: MAG Interactive

January 8, 2017

 

A mobile gaming company built on a wealth of creativity and passion. With more than 100 million downloads. Ruzzle is one of the most played mobile word games ever made.

 

Objective

Build and execute a global marketing strategy with strict ROI goals.

 

Approach & Execution

We identified and helped implement tracking through third party attribution provider along with identifying markets with high Life Time Value. Since day one, we have been responsible for design, reporting and Life Time Value projection modelling. This has helped us execute and optimize with high precision.

 

Results

Number 1 word game in 150 markets
Top 50 overall grossing US 2015
3 billion impressions generated to date
20 million downloads and counting…

 

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