Case Study: First Touch Games

January 8, 2017

 

Mobile game company with more than 200 million downloads to date. The creator of Score! Hero and Dream League Soccer.

 

Objective

To build and execute User Acquisition campaigns in key markets, understand Life Time Value, Retention and other important KPI’s.

 

Approach & execution

We helped implement third party attribution tracking along side campaign building, design, reporting and execution.

 

Results

Robust campaign reporting based on key KPI’s.
3 million downloads and counting…
ROI positive campaigns in over 30 markets.
500 million impressions delivered to date.

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