Case Study: Natural Cycles

October 29, 2017

 

The only certified contraceptive app.

 

Objective

Launch and scale subscriber numbers for Natural Cycles globally. Establish them as an effective method of contraception. Education, brand establishment and growth.

Approach & Execution

Helped set up tracking, defined KPIs and target markets. Branding via reach and frequency campaigns. Website conversion campaigns via web & mobile. App install campaigns. Retargeting and re-engagement campaigns. Executed and delivered growth results and reached goals well above targets.

Duration

April 2017 – Ongoing

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