The only certified contraceptive app.
Launch and scale subscriber numbers for Natural Cycles globally. Establish them as an effective method of contraception. Education, brand establishment and growth.
Approach & Execution
Helped set up tracking, defined KPIs and target markets. Branding via reach and frequency campaigns. Website conversion campaigns via web & mobile. App install campaigns. Retargeting and re-engagement campaigns. Executed and delivered growth results and reached goals well above targets.
April 2017 – Ongoing